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Key results
134%
Surge
in monthly charging sessions in 6 months.
19,000+
Total sessions
successfully delivered in 2025.
1,500+
Stations
seamlessly connected and managed.
Customer background
In the Netherlands, Vattenfall has a diverse portfolio in electric mobility. While their Vattenfall InCharge brand is well-known for operating large-scale public and corporate charging networks, the company identified a specific need within the residential and Small-to-Medium Enterprise (SME) markets. To serve these segments effectively, Vattenfall Sales NL took the lead. They sought to provide a high-quality, customer-centric charging experience that would complement their energy contracts and support the transition to decentralized energy, distinct from the public infrastructure operations of InCharge.
Executive summary
Following a strategic decision by Vattenfall InCharge to exit the home and SME segments, Vattenfall Sales NL stepped in to fill the gap. They required a new, agile back-end platform and an expert partner to launch a dedicated home and workplace charging solution.
They selected Road through a competitive European tender, prioritizing its user-friendly interface and collaborative partnership model. The result has been a seamless transition, a measurable leap in customer satisfaction (NPS), and a powerful alliance that is now co-developing pioneering Vehicle-to-Grid (V2G) projects.
“Ultimately, the partnership is perhaps even more important than the platform itself. I find the people are more important than the technology.”
The challenge: filling a strategic gap
The search for a new partner was driven by a strategic realignment within Vattenfall. The InCharge unit shifted its focus exclusively to large business and public charging sectors, discontinuing its operations in the residential and SME markets.
Vattenfall Sales NL recognized the vital importance of these customers and moved quickly to ensure they continued to receive premium service. They needed to build a best-in-class offering from the ground up to win the residential and SME market.
To capture the full market opportunity, Vattenfall Sales NL needed a solution with unmatched flexibility, specifically a platform that could:
- Support third-party hardware: welcoming customers regardless of the brand of charger they already owned.
- Enable future innovation: serving as a springboard for smart home energy management.
Vattenfall wasn’t just looking for a software vendor; they were seeking a strategic partner to help them unlock a new growth strategy and accelerate the mission of fossil freedom.
The solution: why Vattenfall chose Road
Vattenfall Sales NL initiated a comprehensive European tender to find the best possible partner. Road emerged as the clear winner, standing out due to a powerful combination of platform superiority, a partnership-focused approach, and a compelling commercial offer.
- Prioritising a flawless customer experience. The decisive factor was the platform’s exceptional user experience (UX). Vattenfall recognized that many existing platforms are built for technical operators, not end-users. Road’s platform empowered customers with an intuitive interface that enables self-service for common issues.
“Most platforms on the market aren’t actually suitable for end customers. That’s not the case with the Road platform. There, customers themselves can… perform a restart or ensure the charging cable is unlocked. With other platforms, you always need a customer service agent.”
- Deep e-mobility expertise and collaboration. Vattenfall Sales NL needed an expert partner to help navigate the complexities of launching this specific proposition. Road demonstrated a deep understanding of the market and a commitment to working collaboratively, assuring Vattenfall that they would have a dedicated team to lean on.
- A competitive and compelling offer. This combination of a best-in-class platform and a genuine partnership was underpinned by a competitive price point. The complete package made Road the logical choice to help Vattenfall build its new residential and SME charging proposition.
How Road solved the problem
Road provided Vattenfall Sales NL with a white-label CPO back-end that seamlessly integrates into the Vattenfall customer ecosystem. The implementation was a collaborative effort. While there were initial challenges in acclimating third-party installers to the new process, Road’s team worked hand-in-hand with Vattenfall to develop clear, effective instructions. Road’s deep expertise in EV charging allowed the Vattenfall Sales NL team, for whom this was a new dedicated focus area, to lean on them heavily, ensuring that customer inquiries were resolved efficiently from day one.
Results
The partnership has yielded significant results, enhancing Vattenfall’s e-mobility offering and improving business performance.
Qualitative results:
- Enhanced customer experience: the intuitive, self-service platform has empowered users, reducing the need for support tickets.
- Product flexibility: Vattenfall can now onboard customers who already own a charge point, a capability they did not have previously.
- Foundation for innovation: the platform enables advanced smart charging capabilities, allowing for better integration with home energy systems like solar panels.
- A true partnership: the close relationship provides Vattenfall with direct access to e-mobility expertise and responsive support.
Quantitative results:
- Explosive growth: the partnership immediately validated the new strategy, delivering a 134% surge in monthly charging sessions in just six months.
- Market momentum: rapid, sustained growth totaling over 19,000 sessions this year proves strong customer adoption.
- Scalable network: the platform seamlessly manages the network’s expansion, now supporting over 1,500 connected charging stations.
- Superior NPS: as Harald Berendsen confirms, the partnership has resulted in measurably higher net promoter scores compared to previous solutions, directly tying the platform’s user-friendly design to improved customer loyalty.
Looking ahead: pioneering V2G
The partnership is set to strengthen further with ambitious projects shaping the future of EV charging. Immediate goals include scaling users by tapping into new automotive distribution channels and converting existing charge point owners to the platform.
Significantly, Vattenfall Sales NL and Road are collaborating on a groundbreaking Vehicle-to-Grid (V2G) project. This will allow customers to use their electric vehicle as a home battery, powering their house and supporting the energy grid by discharging power when needed.
This project is a game-changing step toward a fully integrated home energy management system, positioning Vattenfall Sales NL and Road at the forefront of the energy transition.
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“The support from the Road team was excellent. They worked closely with us to check everything and figure out the best approach. It took some effort, but in the end, it came together successfully.”