The Mousquetaires Group, one of France’s leading retail alliances, has selected Road’s Private Label platform to deploy its electric vehicle (EV) charging network across its upstream sites. This partnership marks a major milestone in the Group’s commitment to sustainability and a seamless EV charging experience. Faced with the challenge of managing charging infrastructure and transactions while preserving their brand ecosystem, the Mousquetaires Group turned to Road’s Private Label platform. Its advanced capabilities, smooth integration, and fully customisable setup offer long-term scalability.
"From the very beginning, Road committed to working hand-in-hand with us. Their approach was key to delivering an EV charging solution that meets our needs while reflecting our shared vision for sustainable mobility."
– Aurélien Casseleux, Energy Transition Projects Director, Mousquetaires Group.
Road’s Private Label platform provides the Mousquetaires Group with a robust toolkit: from advanced station management and automated invoicing to optimised roaming. The result is a seamless and consistent charging experience, tailored to their visual identity.
"We’re proud to help the Mousquetaires Group offer a user-friendly EV charging journey that stays true to their brand identity. Our Private Label platform allows companies to maintain full control over their customer experience while we take care of the technological backbone."
– Aymeric Bireau, Sales France at Road
With Road’s platform, the Mousquetaires Group streamlines the management of its EV charging network. The customised solution helps improve the driver experience while ensuring operational control and efficiency.
This initiative highlights the Mousquetaires Group’s commitment to sustainability and positions them as a dependable, innovation-driven partner. Thanks to Road’s advanced platform, they can offer a high-quality charging experience that fully reflects their brand and meets the evolving needs of EV drivers.
About Road
Road Private Label is a white-label, flexible and scalable platform designed for companies looking to offer EV charging under their own brand, without building their own software. From charge point management and automated billing to roaming and payment solutions, Road Private Label streamlines operations while giving you full control.
About Mousquetaires group
Founded in 1969, the Mousquetaires Group brings together more than 3,000 independent business owners and 150,000 employees, supporting the performance of over 4,000 local retail outlets across France, Belgium, Poland, and Portugal. Each business owner manages their store independently while contributing to a collective entrepreneurial model rooted in local communities. To serve the needs of its brands: Intermarché and Netto (food); Bricomarché, Brico Cash, Bricorama (home improvement); Roady and Rapid Pare-Brise (mobility), the Group relies on its own integrated support services, including logistics platforms, purchasing services, and real estate, along with a food production division of nearly 60 factories based entirely in France.